Kotler, Philip,, 1931-
Keller, Kevin Lane,, 1956-
Marketing management / Philip Kotler, Kevin Lane Keller . - 13th ed . - Upper Saddle River (NJ) : Pearson Education, cop. 2009 . - 816 p. : il. color.
Pearson international edition.



ISBN 0-13-135797-2 (brochado).
ISBN 978-0-13-135797-6 (brochado).

Gestão de marketing

CDU 658.8